Innate

adjective

1. existing in one from birth; inborn; native:
innate musical talent.

2. inherent in the essential character of something:
an innate defect in the hypothesis.

3. originating in or arising from the intellect or the constitution of the mind, rather than learned through experience:
an innate knowledge of good and evil.

About Me

With over 15 years of experience in email development, marketing automation, and digital design, I specialize in crafting responsive, data-driven campaigns that deliver measurable results. At EF Go Ahead Tours, I lead the development of personalized email experiences using Ampscript and Handlebars—driving engagement through segmentation, A/B testing, and scalable automation.

Previously, I built workflows at Doheny’s that increased channel revenue by over 200%, and led cross-functional initiatives at CREE e-conolight and Jam Theatricals, enhancing UX, e-commerce, and digital branding across diverse markets.

I’m passionate about combining technical precision with creative strategy to build marketing experiences that resonate. I thrive in collaborative environments, mentor teams, and continuously refine processes for impact and efficiency

EF Go Ahead Tours

2021 – Present

Senior Email Developer

Doheny's

2017 – 2021

Web Developer, Marketing

CREE | Econolight

2017 – 2019

Web Designer II

Jam Theatricals

2005 – 2017

Art Director | Web Designer
Graphics Manager | Social Media Director

Jam Exhibitions

2007 – 2015

Graphics Manager

Chicago Department Of Environment

2004 – 2005

Graphic Designer | Illustrator

Freelance Graphic Designer

Ongoing

Invitation Design | Web Design
Identity Creation | Layout Design

Design

transitive verb

1. to create, fashion, execute, or construct according to plan :

2. a : to conceive and plan out in the mind

b : to have as a purpose : intend

c : to devise for a specific function or end